Since 2012, Capture Sports Marketing has raised over $4.6 million for the JJ Watt Foundation. With the goals of maximizing the foundation’s reach and increasing charitable contributions, we have worked with more than 70 local and national media outlets, including ESPN, CBS Sports, People magazine and CNN; increased his social following by 108 percent; created and executed fundraising experiences attended by thousands of people; and secured cash and in-kind sponsorships from high-profile organizations.
Excitement was in the air at Minute Maid Park in March 2017, as more than 25,000 guests arrived in anticipation of an extraordinary event. It was not a typical game on the diamond, as the Texans, led by JJ Watt, and countless fans came to the annual JJ Watt Charity Classic. Together they raised funds for more than 450 youth athletic programs across the country.
Capture Sports partnered with the JJ Watt Foundation to help the football player make an impact off the field. We extended his brand reach and increased funding through the JJ Watt Charity Classic, as well as additional fundraising experiences, including the JJ Watt Foundation Tailgate and 5K Run/Walk.
Given the trust between the JJ Watt Foundation and the Capture Sports’ team, while Hurricane Harvey was still raging, they sought the advice of the agency’s president on the potential for raising money and supplies for relief efforts. With the initial goal of $200K, JJ’s well-known presence and recognizable charitable efforts contributed to people joining him to raise over $37 million from across the nation. Capture Sports was involved in all of the foundation’s supply drives, which collected 10 semis and a cargo plane full of donations that were delivered across Texas. The team also encouraged donations through efforts such as securing free billboard space and providing counsel to individuals making large contributions.
Due to his successful leadership in charitable giving, JJ Watt was nominated as the 2018 Walter Payton NLF Man of the Year and Sports Illustrated2017 Sportsperson of the Year.