it's aaron

Capture Sports Marketing helped the itsAaroncampaign increase audience awareness and engagement in Wisconsin. Providing public relations and social media strategy and execution, we helped to secure Milwaukee-area and nationwide media coverage including ESPN, USA Today, Yahoo Sports, Huffington Post, FOX Sports, Peoplemagazine, Sports Illustratedand many more. 

The Story

Dylan and sisters Alexis, Starr and Kylee were all smiles as they were reunited for the first time since Camp Hometown Heroeswhen Green Bay Packers quarterback Aaron Rodgers paid them a surprise visit. He sat down with them to talk about their experience at the camp, which offers a free, weeklong experience for children who lost a family member in the U.S. military. 

Camp Hometown is one of several organizations that Aaron Rodgers highlighted in his itsAaron campaign, created by himself and Gruber Law Offices, with the goal of increasing awareness for Wisconsin organizations. 

Capture Sports managed public relations and social media for the IndependenceFirstGold in September (G9) and Camp Hometown Heroes episodes. We worked alongside CI Design, who produced and directed the campaign,to garner increased coverage for the videos by coordinating interviews and securing media placements, which gained traction following the videos’ release. 

Capture Sports focused on expanding the reach of the video, coordinating and booking airtime on local media news programs, as well as pitchingthe episodes locally and nationally, along with overseeing the featured organizations’ social media platforms. 

The entire campaign reached over a million views online, significantly increasing the awareness and brining in over a hundred thousand dollars in donations for several Milwaukee non-profit organizations.