Carson Wentz AO1 Foundation
Wanting to increase fundraising and awareness for The Carson Wentz Audience Of One (AO1) Foundation, Capture Sports Marketing helped launched the foundation’s inaugural Carson Wentz Charity Softball Game. Due to our strategic planning and promotion through traditional and social media, as well as digital communications, the foundation sold 12,358 tickets within 24 hours and a total of 22,776 tickets. Capture Sports also secured over $340,444 in sponsorship dollars and in-kind donations and over $102,000 of donated media. Through strategic planning and execution, the event raised $896,745 net.
It was all over the news; the devastation Haiti had faced was unrelenting as it fell in the wake of natural disaster after natural disaster. Seeing that families were in desperate need of help and there were not enough resources on the island, Carson felt compelled to go and help rebuild what had been lost.
Taking his passion for giving back to the next level, Carson Wentz launched the AO1 Foundation in July 2017 following his first season as quarterback with the Philadelphia Eagles. Capture Sports partnered with the foundation to create a fundraising event to not only increase awareness for the foundation, but to raise funds for its mission: demonstrating the love of God by providing opportunities and support for the less fortunate and those in need.
Capture Sports developed a campaign to create an overarching theme that would excite and engage the audience beyond the event. Considering the target audiences, we concepted a strategy around the messaging “Leave Your Mark,” wanting to spur action. Leveraging the audiences’ interests, we increased awareness of the foundation and engaged them through branded content.
Moving forward, Capture Sports will manage all aspects of the event, including social media, media relations, public relations, coordination with NFL players, sponsorships, on-site event logistics, ticket management and general marketing.